Shaobo Liu 

Projects

TUBO (2025)
Beyond Packaging (2024)
Scendure (2024)
ShakeTrac (2024)
Commission - Honey Hole (2024)
BUY2BE (2025)
Hug Chair (2021)
EchoVase (2021)
LUMOS (2021)

Crafts 

Interior Design (2022-2023)

UI / Web
UI / APP


About
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News






Camerich NYC
Web Design and expand


Individual Project
Timeline: 1/2023 - 6/2023

Following the post-pandemic boom in home and commercial interiors, Camerich experienced a significant surge in demand—particularly in the NYC market. However, its legacy digital infrastructure was no longer aligned with the expectations of today’s design-conscious, digitally native consumers. 

 While leading high-end residential and commercial interior design projects, I expanded my role to spearhead a critical digital transformation for the brand: rebuilding the company’s legacy website and launching its first e-commerce platform to elevate user experience and drive revenue. 

Before 2023

The Brand was popular in the England area and later on was introduced to North America region. However, the e-commerce function was never introduced.



New Design

To bridge this gap, we initiated a full-scale digital transformation aimed at modernizing the brand’s online presence, streamlining customer interaction, and creating a seamless e-commerce experience that matched the sophistication of Camerich’s physical showrooms.



UI

The result: Over 140 online orders in the first week, marking a strong expand toward digital-driven sales.   Click here to experience Camerich Website