Shaobo Liu

Projects

PAWLI (2025)

TUBO (2025)

Beyond Packaging (2024)

Scendure (2024)

ShakeTrac (2024)

Commission - Honey Hole (2024)

BUY2BE (2025)

Resolution Chair (2021)
EchoVase (2021)

LUMOS (2021)

PawPod (2024)

Crafts

Interior Design (2022-2023)

UI / Web

UI / APP

Brand Design (2024)

About
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Coco&Ava
Pastry Startup Brand Design/Graphic Design

Team Project
Timeline: 1/2023 - 2/2025
Material: Figma, Adobe Suite

As a Project Manager at COCO AVA, I led a 12-person team in developing the brand’s identity, packaging, and digital designs using Figma. Collaborating with local culinary incubators, I helped accelerate product development for rapid market entry. As the principal UX designer, I conducted heuristic evaluations and platform usability reviews across internal teams, while leading user testing sessions to refine category strategies and apply insights that optimized the customer journey.

Poster Design

This part of the design was for advertising and pre-order.

Menu Design

Rapid iterations before opening to provide an unique menu experience that has visuals and contents based on real product. Allergy content was provided in details.

Visual Design

Logo design, Photograph session, Packaging label