Projects
PAWLI - Pet (2025)
TUBO - Toy (2025)
Beyond Packaging - Packaging (2024)
Scendure - Home Good (2024)
ShakeTrac - Fitness (2024)
Commission - Honey Hole (2024)
BUY2BE - AI (2025)
Resolution Chair - Furniture (2021)
EchoVase - Home Good (2021)
LUMOS - Lighting (2021)
PawPod - Pet (2024)
Crafts
Interior Design (2022-2023)
UI / Web
UI / APP
Brand Design (2024)
About
CV
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Camerich NYC
Web Design and expand
Individual Project
Timeline: 1/2023 - 6/2023
Following the post-pandemic boom in home and commercial interiors, Camerich experienced a significant surge in demand—particularly in the NYC market. However, its legacy digital infrastructure was no longer aligned with the expectations of today’s design-conscious, digitally native consumers.
While leading high-end residential and commercial interior design projects, I expanded my role to spearhead a critical digital transformation for the brand: rebuilding the company’s legacy website and launching its first e-commerce platform to elevate user experience and drive revenue.
Before 2023
The Brand was popular in the England area and later on was introduced to North America region. However, the e-commerce function was never introduced.
Journey Map
New Design
To bridge this gap, we initiated a full-scale digital transformation aimed at modernizing the brand’s online presence, streamlining customer interaction, and creating a seamless e-commerce experience that matched the sophistication of Camerich’s physical showrooms.
UI
The result: Over 140 online orders in the first week, marking a strong expand toward digital-driven sales. Click here to experience Camerich Website