Camerich NYC
Web Design and E-commerce
Individual Project
Timeline: 1/2023 - 6/2023
Following the post-pandemic boom in home and commercial interiors, Camerich experienced a significant surge in demand—particularly in the NYC market.
While leading high-end residential and commercial interior design projects, I expanded my role to spearhead a critical digital transformation for the brand: rebuilding the company’s legacy website and launching its first e-commerce platform to elevate user experience and drive revenue.
Previous Design
The Brand was popular in the England area and later on was introduced to North America region. However, the e-commerce function was never introduced.
Journey Map
New Design
To bridge this gap, we initiated a full-scale digital transformation aimed at modernizing the brand’s online presence, streamlining customer interaction, and creating a seamless e-commerce experience that matched the sophistication of Camerich’s physical showrooms.
UI
The result: Over 140 online orders in the first week, marking a strong expand toward digital-driven sales. Click here to experience Camerich Website